How packaging can help drive pet food sales and growth

For pet owners and pet food brands alike, what’s inside the pet food bag is the most important aspect of all; yet pet food packaging can help spur sales and growth. The Packaged Facts report identifies these opportunities:

Pet product sales and premiumization — for a mature market, U.S. pet product sales are still enjoying modest annual growth, and at the same time, premiumization remains strong, especially with pet food.