What Do You Know About Food Package Design?

The first thing that should grab the customer's attention is the packaging such as Aluminium Foil Bag of the product. Of course, in food packaging, the importance of design is self-evident. In the process of designing food packaging such as Vacuum Retort Pouch, designers should pay attention to the following points and principles.

(1) brand positioning is to clarify the core values of the enterprise and its brand.

(2) the purpose of exploring the competitive environment is to use differentiation strategy in similar products to promote the brand and product, and to give consumers the reason to choose this product.

(3) organization of information is a key element of positive design. Broadly speaking, the information hierarchy can be divided into the following levels: brand, product, variety, benefit.

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